Recession Denim, as it name makes plain, was born in New York City amidst the economic chaos of September 2008. Creator, Daniella Siri set out to establish a premium-quality denim brand that offered irresistibly trendy, yet classic denim without the premium price tag. Each pair of Recession Denim is made with the mindset, “we’re in a recession thus the only jeans we need are the ones that always look great and will last a lifetime,” says Daniella.